@article{Azzahra_Mapparenta_Arif_2022, title={The Effect of Service Quality on Coffee Cafe Customer Satisfaction}, volume={3}, url={https://www.journal.accountingpointofview.id/index.php/POVREMA/article/view/204}, abstractNote={<p>This study aims to determine and analyze service quality’s effect on tangibles, reliability, responsiveness, assurance, and empathy on customer satisfaction at the Kopi Hub Cafe, Jalan Perintis Kemerdekaan Makassar. The population in this study were all customers at Kopi Hub, which each day reached an average of 125 customers. The number of samples used in this study was 95 respondents obtained from the solvent formulation. The data in this study used primary data collected by distributing questionnaires to all respondents. The data analysis method used is descriptive statistical analysis, classical assumption test consisting of (normality test, heteroscedasticity test, multicollinearity test) and testing all hypotheses through the partial test, simultaneous test, and coefficient of determination test. The results showed that the dimensions of Tangibles and Empathy had a positive and significant effect on customer satisfaction at the Kopi Hub Cafe on Jalan Perintis Kemerdekaan Makassar, meaning that the higher the value of consumer perceptions of Tangibles and Empathy, the greater the consumer’s drive for customer satisfaction. While the dimensions of Reliability, Responsiveness, and Assurance have no significant effect on customer satisfaction at the Café Hub Jalan Perintis Kemerdekaan Makassar, meaning that the lower the value of consumer perceptions of Reliability, Responsiveness and Assurance, the weaker the consumer’s urge to perform customer satisfaction.</p&gt;}, number={2}, journal={Point of View Research Management}, author={Azzahra, Qanitati and Mapparenta, Mapparenta and Arif, Muhammad}, year={2022}, month={May}, pages={188 - 201} }