Analysis of Customer Intimacy on Customer Loyalty of PT Bank Muamalat Tbk
Keywords:
Customer, Intimacy, Loyalty, Customer
Abstract
Study This aim For analyze and know The influence of customer intimacy on PT Bank Muamalat customer loyalty Tbk
Method analysis used _ descriptive quantitative with tool analysis multiple linear regression
Research results show ceremoniously Partial communication influential positive and significant towards customer loyalty , attention influential positive and significant on customer loyalty , relationships influential positive and significant on customer loyalty
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References
Anggriawan, F., Widodo, D., & Kartini, T. (2015). The Influence of Customer Intimacy on Customer Loyalty at Bank Rakyat Indonesia Syariah Jember Branch . 1–7.
Apriusman, & Zulfikar. (2020). Customer Loyalty Built from Customer Bonding and Pricing (Case Study of Payung Seduh Coffee Shop Customers, Bandung). Journal of Chemical Information and Modeling.
Asari, MF (2020). Analysis of the Influence of Customer Bonding on Customer Loyalty at Matahari Department Store Johar Plaza Jember. Undergraduate thesis, Muhammadiyah University of Jember.
Buttle, F. (2013). Customer Relationship Management (Customer Relationship Management): Concept and Tools. Bayumedia Publishing, Malang.
Dewi, IT, & Hasibuan, MI (2016). The Influence of Customer Experience on Customer Satisfaction at Rantauprapat Javanese Culinary Restaurants . 3 (1), 93–103.
Duwi Priyatno. (2013). Independently Learn Data Analysis Using SPSS. Mediacom.
Hafiz, M., & Tresnati, R. (2018). The Influence of Customer Relationship Marketing and Customer Experience on Repurchase Intention in Customers of 372 Kopi Bandung . 964–972.
Haryeni, M., & Laoli, E.F. (2017). Haryeni, Y., Mulyati, & EF, L. (2017). Service Quality, Trust and Customer Satisfaction, and Their Influence on Customer Loyalty at Bank Rakyat Indonesia (Persero) Tbk Savings Bank Khatib Sulaiman Branch Office. Dharma Andala Economic & Business Journal .
Huda, M. (2020). The Influence of Customer Intimacy, Customers Experience, Customer Satisfaction and Customer Bonding on Customer Loyalty at Bank Bri Syariah Kcp Panda'an Pasuruan . 4 (2). https://doi.org/10.30868/ad.v4i02.903.
Imam Ghozali. (2018). Multivariate Analysis Application with the IBM SPSS 25 Program . Diponegoro University Publishing Agency: Semarang.
Kotler & Keller. (2012). Marketing Management Volume I 12th Edition. Jakarta: Erlangga .
Kotler & Keller. (2013). Marketing Management, Volume Two, Jakarta: Erlangga.
Kotler, & Armstrong. (2018). Marketing Principles Seventh Edition. Salemba Empat Publishers. Jakarta.
Mardalis, A. (2013). Achieving Customer Loyalty, Journal of Management and Business, Surakarta .
Noor, J. (2015). Research methodology. Jakarta: Prenada Group.
Novita, Y., Setiawan, A., & Al Umar, AUA (2021). Satisfaction as a Mediator of the Influence of Service Quality and Customer Intimacy on Customer Loyalty . 7 (September 2021), 1–18.
Semuel, H., Senjaya, V., & Dharmayanti, D. (2013). The influence of Customer Experience quality on customer satisfaction & customer loyalty at the Excelso Tunjungan Plaza Surabaya cafe: a b2c perspective . 1 (1), 1–15.
Sidabutar, C, B and Dharmayanti, D. (2015). Analysis of the Influence of Brand Experience on Customer Loyalty through Brand Trust, Customer Satisfaction and Customer Intimacy as Intervening Variables at Kiehl's Surabaya. Journal of Marketing Management Vol. 1, No. 1, Pg. 1-10.
Sugiyono. (2011). Educational Research Methods Quantitative, Qualitative and R&D Approaches. Bandung: Alphabeta.
Sugiyono. (2019). Quantitative, Qualitative, andAnggriawan, F., Widodo, D., & Kartini, T. (2015). The Influence of Customer Intimacy on Customer Loyalty at Bank Rakyat Indonesia Syariah Jember Branch . 1–7.
Apriusman, & Zulfikar. (2020). Customer Loyalty Built from Customer Bonding and Pricing (Case Study of Payung Seduh Coffee Shop Customers, Bandung). Journal of Chemical Information and Modeling.
Asari, MF (2020). Analysis of the Influence of Customer Bonding on Customer Loyalty at Matahari Department Store Johar Plaza Jember. Undergraduate thesis, Muhammadiyah University of Jember.
Buttle, F. (2013). Customer Relationship Management (Customer Relationship Management): Concept and Tools. Bayumedia Publishing, Malang.
Dewi, IT, & Hasibuan, MI (2016). The Influence of Customer Experience on Customer Satisfaction at Rantauprapat Javanese Culinary Restaurants . 3 (1), 93–103.
Duwi Priyatno. (2013). Independently Learn Data Analysis Using SPSS. Mediacom.
Hafiz, M., & Tresnati, R. (2018). The Influence of Customer Relationship Marketing and Customer Experience on Repurchase Intention in Customers of 372 Kopi Bandung . 964–972.
Haryeni, M., & Laoli, E.F. (2017). Haryeni, Y., Mulyati, & EF, L. (2017). Service Quality, Trust and Customer Satisfaction, and Their Influence on Customer Loyalty at Bank Rakyat Indonesia (Persero) Tbk Savings Bank Khatib Sulaiman Branch Office. Dharma Andala Economic & Business Journal .
Huda, M. (2020). The Influence of Customer Intimacy, Customers Experience, Customer Satisfaction and Customer Bonding on Customer Loyalty at Bank Bri Syariah Kcp Panda'an Pasuruan . 4 (2). https://doi.org/10.30868/ad.v4i02.903.
Imam Ghozali. (2018). Multivariate Analysis Application with the IBM SPSS 25 Program . Diponegoro University Publishing Agency: Semarang.
Kotler & Keller. (2012). Marketing Management Volume I 12th Edition. Jakarta: Erlangga .
Kotler & Keller. (2013). Marketing Management, Volume Two, Jakarta: Erlangga.
Kotler, & Armstrong. (2018). Marketing Principles Seventh Edition. Salemba Empat Publishers. Jakarta.
Mardalis, A. (2013). Achieving Customer Loyalty, Journal of Management and Business, Surakarta .
Noor, J. (2015). Research methodology. Jakarta: Prenada Group.
Novita, Y., Setiawan, A., & Al Umar, AUA (2021). Satisfaction as a Mediator of the Influence of Service Quality and Customer Intimacy on Customer Loyalty . 7 (September 2021), 1–18.
Semuel, H., Senjaya, V., & Dharmayanti, D. (2013). The influence of Customer Experience quality on customer satisfaction & customer loyalty at the Excelso Tunjungan Plaza Surabaya cafe: a b2c perspective . 1 (1), 1–15.
Sidabutar, C, B and Dharmayanti, D. (2015). Analysis of the Influence of Brand Experience on Customer Loyalty through Brand Trust, Customer Satisfaction and Customer Intimacy as Intervening Variables at Kiehl's Surabaya. Journal of Marketing Management Vol. 1, No. 1, Pg. 1-10.
Sugiyono. (2011). Educational Research Methods Quantitative, Qualitative and R&D Approaches. Bandung: Alphabeta.
Sugiyono. (2019). Quantitative, Qualitative, and R&D Research Methods. Bandung: Alphabeta.
Tjiptono. (2014). Services Marketing – Principles, Application and Research, Andi Offset, Yogyakarta.
Tjiptono, F., & Chandra, G. (2016). Service, Quality & satisfaction. Yogyakarta. Andi .
Umar, H. (2012). Marketing Research and Consumer Behavior. Second printing. Scholastic. Main Library, Jakarta.
R&D Research Methods. Bandung: Alphabeta.
Tjiptono. (2014). Services Marketing – Principles, Application and Research, Andi Offset, Yogyakarta.
Tjiptono, F., & Chandra, G. (2016). Service, Quality & satisfaction. Yogyakarta. Andi .
Umar, H. (2012). Marketing Research and Consumer Behavior. Second printing. Scholastic. Main Library, Jakarta.
Apriusman, & Zulfikar. (2020). Customer Loyalty Built from Customer Bonding and Pricing (Case Study of Payung Seduh Coffee Shop Customers, Bandung). Journal of Chemical Information and Modeling.
Asari, MF (2020). Analysis of the Influence of Customer Bonding on Customer Loyalty at Matahari Department Store Johar Plaza Jember. Undergraduate thesis, Muhammadiyah University of Jember.
Buttle, F. (2013). Customer Relationship Management (Customer Relationship Management): Concept and Tools. Bayumedia Publishing, Malang.
Dewi, IT, & Hasibuan, MI (2016). The Influence of Customer Experience on Customer Satisfaction at Rantauprapat Javanese Culinary Restaurants . 3 (1), 93–103.
Duwi Priyatno. (2013). Independently Learn Data Analysis Using SPSS. Mediacom.
Hafiz, M., & Tresnati, R. (2018). The Influence of Customer Relationship Marketing and Customer Experience on Repurchase Intention in Customers of 372 Kopi Bandung . 964–972.
Haryeni, M., & Laoli, E.F. (2017). Haryeni, Y., Mulyati, & EF, L. (2017). Service Quality, Trust and Customer Satisfaction, and Their Influence on Customer Loyalty at Bank Rakyat Indonesia (Persero) Tbk Savings Bank Khatib Sulaiman Branch Office. Dharma Andala Economic & Business Journal .
Huda, M. (2020). The Influence of Customer Intimacy, Customers Experience, Customer Satisfaction and Customer Bonding on Customer Loyalty at Bank Bri Syariah Kcp Panda'an Pasuruan . 4 (2). https://doi.org/10.30868/ad.v4i02.903.
Imam Ghozali. (2018). Multivariate Analysis Application with the IBM SPSS 25 Program . Diponegoro University Publishing Agency: Semarang.
Kotler & Keller. (2012). Marketing Management Volume I 12th Edition. Jakarta: Erlangga .
Kotler & Keller. (2013). Marketing Management, Volume Two, Jakarta: Erlangga.
Kotler, & Armstrong. (2018). Marketing Principles Seventh Edition. Salemba Empat Publishers. Jakarta.
Mardalis, A. (2013). Achieving Customer Loyalty, Journal of Management and Business, Surakarta .
Noor, J. (2015). Research methodology. Jakarta: Prenada Group.
Novita, Y., Setiawan, A., & Al Umar, AUA (2021). Satisfaction as a Mediator of the Influence of Service Quality and Customer Intimacy on Customer Loyalty . 7 (September 2021), 1–18.
Semuel, H., Senjaya, V., & Dharmayanti, D. (2013). The influence of Customer Experience quality on customer satisfaction & customer loyalty at the Excelso Tunjungan Plaza Surabaya cafe: a b2c perspective . 1 (1), 1–15.
Sidabutar, C, B and Dharmayanti, D. (2015). Analysis of the Influence of Brand Experience on Customer Loyalty through Brand Trust, Customer Satisfaction and Customer Intimacy as Intervening Variables at Kiehl's Surabaya. Journal of Marketing Management Vol. 1, No. 1, Pg. 1-10.
Sugiyono. (2011). Educational Research Methods Quantitative, Qualitative and R&D Approaches. Bandung: Alphabeta.
Sugiyono. (2019). Quantitative, Qualitative, andAnggriawan, F., Widodo, D., & Kartini, T. (2015). The Influence of Customer Intimacy on Customer Loyalty at Bank Rakyat Indonesia Syariah Jember Branch . 1–7.
Apriusman, & Zulfikar. (2020). Customer Loyalty Built from Customer Bonding and Pricing (Case Study of Payung Seduh Coffee Shop Customers, Bandung). Journal of Chemical Information and Modeling.
Asari, MF (2020). Analysis of the Influence of Customer Bonding on Customer Loyalty at Matahari Department Store Johar Plaza Jember. Undergraduate thesis, Muhammadiyah University of Jember.
Buttle, F. (2013). Customer Relationship Management (Customer Relationship Management): Concept and Tools. Bayumedia Publishing, Malang.
Dewi, IT, & Hasibuan, MI (2016). The Influence of Customer Experience on Customer Satisfaction at Rantauprapat Javanese Culinary Restaurants . 3 (1), 93–103.
Duwi Priyatno. (2013). Independently Learn Data Analysis Using SPSS. Mediacom.
Hafiz, M., & Tresnati, R. (2018). The Influence of Customer Relationship Marketing and Customer Experience on Repurchase Intention in Customers of 372 Kopi Bandung . 964–972.
Haryeni, M., & Laoli, E.F. (2017). Haryeni, Y., Mulyati, & EF, L. (2017). Service Quality, Trust and Customer Satisfaction, and Their Influence on Customer Loyalty at Bank Rakyat Indonesia (Persero) Tbk Savings Bank Khatib Sulaiman Branch Office. Dharma Andala Economic & Business Journal .
Huda, M. (2020). The Influence of Customer Intimacy, Customers Experience, Customer Satisfaction and Customer Bonding on Customer Loyalty at Bank Bri Syariah Kcp Panda'an Pasuruan . 4 (2). https://doi.org/10.30868/ad.v4i02.903.
Imam Ghozali. (2018). Multivariate Analysis Application with the IBM SPSS 25 Program . Diponegoro University Publishing Agency: Semarang.
Kotler & Keller. (2012). Marketing Management Volume I 12th Edition. Jakarta: Erlangga .
Kotler & Keller. (2013). Marketing Management, Volume Two, Jakarta: Erlangga.
Kotler, & Armstrong. (2018). Marketing Principles Seventh Edition. Salemba Empat Publishers. Jakarta.
Mardalis, A. (2013). Achieving Customer Loyalty, Journal of Management and Business, Surakarta .
Noor, J. (2015). Research methodology. Jakarta: Prenada Group.
Novita, Y., Setiawan, A., & Al Umar, AUA (2021). Satisfaction as a Mediator of the Influence of Service Quality and Customer Intimacy on Customer Loyalty . 7 (September 2021), 1–18.
Semuel, H., Senjaya, V., & Dharmayanti, D. (2013). The influence of Customer Experience quality on customer satisfaction & customer loyalty at the Excelso Tunjungan Plaza Surabaya cafe: a b2c perspective . 1 (1), 1–15.
Sidabutar, C, B and Dharmayanti, D. (2015). Analysis of the Influence of Brand Experience on Customer Loyalty through Brand Trust, Customer Satisfaction and Customer Intimacy as Intervening Variables at Kiehl's Surabaya. Journal of Marketing Management Vol. 1, No. 1, Pg. 1-10.
Sugiyono. (2011). Educational Research Methods Quantitative, Qualitative and R&D Approaches. Bandung: Alphabeta.
Sugiyono. (2019). Quantitative, Qualitative, and R&D Research Methods. Bandung: Alphabeta.
Tjiptono. (2014). Services Marketing – Principles, Application and Research, Andi Offset, Yogyakarta.
Tjiptono, F., & Chandra, G. (2016). Service, Quality & satisfaction. Yogyakarta. Andi .
Umar, H. (2012). Marketing Research and Consumer Behavior. Second printing. Scholastic. Main Library, Jakarta.
R&D Research Methods. Bandung: Alphabeta.
Tjiptono. (2014). Services Marketing – Principles, Application and Research, Andi Offset, Yogyakarta.
Tjiptono, F., & Chandra, G. (2016). Service, Quality & satisfaction. Yogyakarta. Andi .
Umar, H. (2012). Marketing Research and Consumer Behavior. Second printing. Scholastic. Main Library, Jakarta.
Published
2023-10-31
How to Cite
Verawaty, V. (2023). Analysis of Customer Intimacy on Customer Loyalty of PT Bank Muamalat Tbk. Point of View Research Economic Development, 4(1), 78 - 82. Retrieved from https://www.journal.accountingpointofview.id/index.php/POVRED/article/view/261
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